This website is owned and sponsored by CH▲NGE STR▲N▲MICS BV, a company incorporated under Dutch law. The main activity of the company is to act as advisor to players in the global pet industry. This advise will primarily be strategic of nature and aims to help companies and its owners to find and stay on the road to a sustainable future.

Already in the previous millennium Marcel Blok, the sole owner of CH▲NGE STR▲N▲MICS BV, took the initiative with like-minded people from the industry to establish a voluntary network of independent consultants to the pet industry called BREAKTHROUGH!

Because we saw a demand for help in structured New Product Development, John Adams Consultancy and CH▲NGE STR▲N▲MICS BV joined forces and set up an NPD service for companies that can not afford to have their own, residential NPD discipline. This service is called I2M

A very recent new bead on the string is Open Minds, a service that aims to help companies and their owners to start and think “out-of-the-box” with the objective to look at future perspectives differently. More about Open Minds